Introduction: Real Estate Has Gone Global
The real estate industry is no longer defined by local markets alone. Buyers are global, transactions are digital, and opportunity exists far beyond borders. In this landscape, visibility, credibility, and reach are everything.
Primo House exists to meet that demand—a curated global platform where agents, brokers, and developers can elevate their exposure, connect with industry peers, and access over 140 million international buyers through syndication across 100+ portals. It’s not a listing site—it’s a business catalyst.
Whether you’re a boutique agency or a seasoned developer, Primo House helps you go global without complexity.
1. Built for Professionals: What Primo House Actually Does
Primo House is designed as a strategic toolset for real estate professionals—not a guided-tour platform or a photography booking service. Instead, it’s a scalable solution for industry insiders who need global exposure, robust digital support, and access to powerful networks and technologies.
Here’s what Primo House offers:
- Massive international visibility
- Access to nearly 500,000 property professionals
- Embeddable property search powered by The IMLS
- Listings syndication to 100+ global portals
- White-label tools for seamless lead generation
- Tech support through its partner agency, Cybren Tech UK
Let’s break these down.
2. The Global Referral Network: Connecting You to 500,000+ Professionals
At the heart of Primo House is a referral network of nearly half a million agents and brokers in over 50 countries. This isn’t just for show—it drives real business.
Agents can list their properties, gain global visibility, and receive referrals from other professionals who access the Primo ecosystem. Similarly, you can promote resale and new development listings from around the world and earn referral commissions—sometimes in six or even seven figures—without owning or managing the properties.
You don’t need to carry inventory to tap into international opportunities.
3. Supercharged Listings with The IMLS
Primo House integrates The International MLS (IMLS)—the only global Multiple Listing Service of its kind.
By embedding the IMLS tool on your own website, you instantly provide:
- Listings from 100+ countries
- Real-time updates and multilingual support
- Currency conversion and international filters
- Access to millions of global listings under your brand
This transforms your website from a local portfolio into an international real estate portal, generating global leads while maintaining full brand ownership.
4. Syndication to 100+ Portals in 62 Countries
Every listing on Primo House is syndicated to over 100 international real estate platforms across 62 countries. This includes well-known, high-performing portals used by millions of buyers in their native countries.
Key benefits include:
- Exposure to over 140 million buyers per month
- Billions of potential impressions per year
- Listings promoted on platforms where buyers already shop
Whether your property is a beachfront villa or an entry-level apartment, the syndication system ensures it finds an audience—anywhere in the world.
5. White-Label Marketing Tools for New Developments
For developers or agents wanting to promote international developments without brand conflict, Primo House offers a white-label marketing solution.
You can:
- Promote 250+ new developments in 25+ countries
- Use email and social templates branded entirely to you
- Receive all inbound leads directly
- Earn referral commissions without managing the project
It’s an efficient way to diversify your listings portfolio and revenue streams with zero inventory risk and no developer visibility to your clients.
6. Be Found in the Global Agent Directory
Visibility is power. Every Primo House member is featured in a global directory of agents and brokers, visible by city, country, and service category.
This creates inbound opportunities from:
- Buyers searching for trusted local representation
- Agents in other countries seeking reliable referral partners
- Developers looking for sales partners in untapped markets
Being listed in the directory helps you build professional credibility, gain trust, and be discovered by peers and clients alike.
7. Cybren Tech UK: Complete Digital Support
Today’s real estate success depends on digital strength. That’s why Primo House partners with Cybren Tech UK, a highly respected digital agency with clients including Barclays, UKRI, and over 15,000 professionals in real estate and finance.
Through this partnership, Primo House members gain access to:
- Website and mobile app development
- SEO and social media campaigns
- Custom video content for Instagram, YouTube, LinkedIn
- Full branding and marketing consultations
Whether you’re an established brand or just getting started, Cybren Tech helps you build, scale, and market your real estate business digitally with powerful tools and expert support.
8. Not Just Luxury—Affordable Properties Welcome
While luxury homes are often the most visible on Primo House (due to price-based sorting), the platform is not limited to luxury properties.
Affordable homes are just as welcome and visible on the site. From starter flats to fixer-uppers and rural cottages, Primo House ensures that all listings—regardless of price—have global visibility and a chance to find the right buyer.
The message is clear: If it’s real estate, it has a place on Primo House.
9. FIABCI UK Membership: Prestige and Networking
Primo House also offers exclusive access discounts and priority benefits to members of FIABCI UK, the UK chapter of the International Real Estate Federation—active in 70+ countries since 1949.
Members benefit from:
- A 15% discount on The IMLS listings
- A 15% discount on Cybren Technology UK services
- Invitations to international real estate events
- Networking forums and professional roundtables
- Direct contact with global leaders in real estate
- Trade Recruitment for Builders/Developers
It’s a powerful way to increase industry standing and open doors in both emerging and elite markets.
10. What You Don’t Get with Primo House
Let’s be crystal clear—Primo House does not:
- Sell data or interfere in client relationships
The platform is here to empower, not replace, the professionals who use it.
11. Who Should Use Primo House?
Primo House is ideal for:
- Solo agents ready to grow their global presence
- Developers wanting international reach
- Boutique firms expanding inventory
- Agencies seeking high-caliber exposure
- Brokers aiming to unlock referral revenues
- New entrants exploring the luxury market
Whether you’re listing only three properties or many thousands, Primo House gives you the platform, tools, and visibility to compete globally.
12. Real Income, Real Opportunity
Through Primo House, agents can:
- Monetize referrals with up to $1.2 million per transaction
- Earn commissions from global new developments
- Leverage a curated network without inventory overhead
- Build inbound business while they sleep
And all of this is available at a surprisingly low cost—sometimes less than the price of a monthly coffee habit.
Conclusion: Global Reach Starts Here
Primo House is not just another marketplace. It’s a launchpad for international success, built for serious real estate professionals who want more than local leads.
It provides visibility where it matters, connects you with peers across borders, and supports your business with digital tools that actually convert leads into income. From entry-level homes to luxury developments, every listing has a place—and every agent has a chance to scale.
Frequently Asked Questions (FAQs)
1. Is Primo House only for luxury properties?
No. While luxury listings may appear first due to price-based sorting, Primo House welcomes all property types, including affordable homes and entry-level real estate. The platform is inclusive and designed to showcase everything from exclusive villas to budget apartments—every listing has a place.
2. Can anyone list a property on Primo House?
Primo House is designed exclusively for real estate professionals—licensed agents, brokers, and developers. It is not a consumer-to-consumer marketplace. This ensures listings are accurate, vetted, and professionally managed, building trust among global buyers.
3. How does the referral network work?
Once you’re part of Primo House, you can:
- List your properties for international exposure
- Promote and resell other developers’ projects
- Receive and send referral commissions across borders
You maintain full control over your listings while also accessing a network of nearly 500,000 global professionals through The IMLS.
4. What are the benefits of working with Cybren Tech UK?
Through Cybren Tech UK, agents and developers gain access to:
- Custom real estate websites and branded mobile apps
- SEO and performance marketing campaigns
- Video content and reels for social media
- LinkedIn and email marketing support This partnership empowers users to boost their digital footprint and generate more qualified leads.
5. Can I white-label international projects under my brand?
Yes. You can promote hundreds of new developments from around the world using your own brand. Primo House provides marketing templates and tools that make it easy to present these properties as your own, with all leads automatically marked as yours before they reach the developer.
6. Do I have to upload properties to multiple portals?
No. With Primo House’s global syndication system, your listing is automatically pushed to 100+ international property portals. This saves you time and ensures maximum exposure across various regions and buyer demographics.
7. How do I get listed in the Global Agent Directory?
Once you join Primo House, you’re added to the searchable agent directory organized by country and city. This boosts your visibility with:
- Buyers seeking international representatives
- Developers looking for trusted distribution partners
- Other agents aiming to build referral partnerships
8. What does Primo House cost?
There are different membership tiers depending on your needs, ranging from basic access to full global syndication, marketing tools, and FIABCI UK membership discounts. Compared to other industry tools, Primo House is highly affordable and delivers enormous value, especially in lead generation and exposure.
Final Thoughts: Primo House Is Your Passport to the Global Property Market
Whether you’re an independent agent or a multinational developer, global success begins with exposure, reputation, and the right network. Primo House provides all three in one integrated platform.
✅ Global reach
✅ Referral income
✅ Tech-powered marketing
✅ International listing tools
✅ Access to 140M+ buyers
More importantly, it empowers you to retain full control of your brand and expand your business without geographical limits.
You don’t need to be a mega-agency to play on the global stage. You just need Primo House.
Ready to Expand Your Reach?
Visit www.primo.house to learn more
Or get in touch to schedule a free onboarding session
Don’t forget to explore how Cybren Tech UK can upgrade your real estate presence—digitally and globally
